Let the DEED show

Rather than boasting about the distinctive qualities of his Aberlour single malt, our founder, James Fleming remained true to his family’s motto since the days of Robert the Bruce, ‘Let the deed show.’ The proof is in the drinking.

This saying simply translates as, ‘actions speak louder than our words’. James Fleming let his whisky do the talking. It was his actions then, and the actions now of all our craftsmen that define the character of Aberlour.

Deed No. 22
Deed No. 9
Deed No. 19
Deed No. 1
Deed No. 7
Deed No. 2

Deed No. 22

A longstanding legacy

Our founder James Fleming, built the Penny Bridge after a young boy’s life was claimed by the fast-flowing Spey. He was the type of man who looked for no reward or recognition for his kindness.

Deed No. 9

Nothing but barley

Purity matters to us very much and we inspect carefully each malted barley delivery to make sure that it contains barley of the finest quality.

Deed No. 19

Drop of luck

Every year we pour a bottle of 12-year old Aberlour into the Spey to mark the beginning of the salmon fishing season in February. The water blessing encourages a good fishing season for the locals.

Deed No. 1

Double cask, double depth

Twelve years sleeping in Spanish Sherry and American Oak casks is how our whisky matures to an exquisite complexity.

Deed No. 7

Local barley, Genuine character

A few miles down the road from our distillery is where the barley grows that gives our whisky its remarkably distinctive character.

Deed No. 2

Virtue of Slow

Twelve years sleeping in Sherry and American Oak casks is how our hero whisky matures to an almost unfathomable complexity. You can’t rush the silent sleep nor the depth of our taste.